15-16 of October
Workshop that exploits the expression and internal creative power through the exploration of words and the authentic and internal speech of each person.

- find your own creative and emotional speech,
- explore different methods, techniques and forms of
writing your own speech,
- find your own lettering technique,
- study different cases and examples of emotional
lettering and artists who base their work on it.
We are endless vessels of words and emotion.
No perfect words, no perfect emotions, no perfect technique.

Index (TBD):
- Art & Words / Design & Words
- Emotion & Words
- Industry Examples / Case Studies
- Techniques & Artists
- Experimentation & Exploration
- Bending the rules of reality and industry
- My own creative manifesto / My own emotional mantra
- Creative Writing & Emotional Storytelling
• Fonts evoke emotion
• Letters evoke emotion
• Words evoke emotion

Rubén Alvarez
Designer, art director, and illustrator

Ruben focuses on the performance of creativity and researches the creative energy that lives in each of us. As a curator, Ruben helps define an artist's voice and find your own way in art and life.

Here you can see Rubens's works.
Day 1
15 of October
12:00-15:00 | Secret history of lettering (theory), Emotions & Humans (theory), Case Studies & Cool Artists of Emotional Lettering, First Traces

15:00-16:00 | Food and good vibes (get together to get to know each other better and talk)

16:00-17:00 | Review of techniques and references

17:00-19:00 | Practice Time! (practice session emulating preferred artist styles to find our essence)

Day 2
16 of October
12:00-14:00 | Warm Up Creative Engines, Student Research Review, Personal Creative Brief/Personal Creative Manifesto

14:00-15:00 | Drafting of first ideas about own technique and experimentation (merging of preferred techniques)

15:00-16:00 | Conviviality to have a good time and landing talks

16:00-19:00 |Basics of Creative Writing/Application of our technique in the industry, development of a personal piece with your own style or technique

You can always purchase this course as a gift certificate and make a present to another person.
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